Broker Check


| December 02, 2023

Loss aversion is a cognitive bias that explains why individuals feel the pain of loss twice as intensively as the equivalent pleasure of gain.


You’d assume the sweetness of a win outshines the sourness of defeat. But that’s not how we’re wired, especially with finances.


Loss hurts more than equivalent gain feels good.


It’s a reminder that when it comes to finances, it’s more important that we give peace of mind - that we remove fear so that you can rest easy knowing we have a plan in place.


We care for the families we serve and, above all, seek to understand and protect their dreams and financial security.